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Promotion sells
a positive image of the
commercial district and encourages
consumers and investors to live, work,
shop, play and invest in the Main
Street district. By marketing a
district's unique characteristics to
residents, investors, business owners, and
visitors, an effective promotional
strategy forges a positive image
through advertising, retail
promotional activity, special events,
and marketing campaigns carried out by
local volunteers. These activities
improve consumer and investor
confidence in the district and
encourage commercial activity and
investment in the area.
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